Most events have a wealth of information that is collected but goes underutilized. ATS understands the importance of utilizing the entire range of data collected during your event to provide information for show managers and exhibitors for both reporting purposes and to use in making future decisions about their sales and marketing strategies.

For show managers, it is critical to be able to compare separate data sets such as total registration, onsite verified attendance, and conference session attendance.

For exhibitors, understanding in-booth lead activity and which attendees showed up at your event, as well as area wide attendance movement -- where attendees went and who they interacted with at the exhibit -- is vital in making informed decisions in the future.